How To Write Instagram Captions: 9 Tips and Examples

These days, companies are focused on Instagram marketing. If you want to boost your Instagram marketing, then your captions need to be strong and catchy. The quality of content you are serving is highly responsible for the quality of customers you are receiving online. The response is good if the content is good so follow to know the secret hidden behind.

Hard work is smart work but sometimes doing smart work can turn into hard work. Taking pictures and uploading them directly without relevant keywords or an interesting caption can decrease the reach of your content.

If you are taking your Instagram captions for granted, you are likely making a big mistake. You are losing out on an opportunity to engage and delight your followers. Here we will cover the 9 tips that can help you make captions more interesting and engaging while focusing on relevant keywords.

1. Start With Writing Drafts (One Is Never Enough)

We always make one mistake and think “Why didn’t it click my mind at first”. We all at some point believe that we should have waited before posting, but it is always a little late thing. So, don’t rush the process. Write a few ideas for captions, look at them a bit, ask coworkers which one is best and take your time to decide.

Social media is no joke when it comes to writing captions, selecting the right pictures to post and doing every possible thing to gain leads. You can take the help of marketing experts for better and more relevant advice whenever you feel stuck.

2. Call-To-Action

To increase the share potential of your Instagram posts and engage followers, you have to focus on some sort of call-to-action in the captions of your photos. Using action verbs to prompt people to do something, instead of just scrolling by, must come as a wise idea. Here is how you can get started, ask a question, invite people to tag their friends, direct people to link in your bio and arrange a contest.

Encourage the audience to comment on their own experiences. You can get ideas and draw on these experiences to shape your Instagram strategy. Respond to user’s answers to make it like a conversation and increase followers’ engagement. Some fashion brands often ask their users and followers questions in the comment section and engage with them.

3. Load Important Stuff At the Front

The maximum character count for an Instagram caption is a formality, but it is essential to notice that people often engage with only 4 to 5 lines and do not move forward reading an entire caption. So, it is essential to add the necessary information and important stuff above.

It does not mean to keep the caption short. Do write an engaging caption that comes with “more” and let them scroll down.

4. Four Hashtags Rule

We will recommend implementing a four-hashtag rule. On Instagram, hashtags behave the same way as it does on Twitter. It ties the conversations of different users into one stream. As long as you keep the account public, people searching for the same hashtag will be able to find your post.

Using more hashtags may seem a good idea to engage the audience but spamming hashtags may seem a load to followers. It will look spammy and if the ton of hashtags is your choice, it may look lame. Limit hashtags and use relevant ones.

5. Follow The Tone

Your LinkedIn tone must be professional and informative, but there is no need to be that professional and strict on Instagram. Scroll through the similar accounts as yours and look for the tone their followers prefer. Not the same shoe fits all, right? How can the same tone go for all social media accounts?

6. Emojis Are Saviours

Whenever you feel like not writing something emojis come as saviours. There are a lot of different ways to use emojis in the posts, for example, you can use them at the beginning of posts to catch people’s eye. Use emojis similar to your post and let them attract the audience’s attention.

7. Cross-Promotions

You can use your caption to cross-promote the other social media account of yours. This is a great idea to let your audience know where else on social media they can find you and your followers will see a good response eventually. Your Instagram followers can become your Twitter followers and Facebook fans. Snapcodes are perfect for cross-channel promotion on different social media profiles.

8. Be Brief

Whenever you are in doubt about writing a long caption, be brief. Select one-liners or two to describe the product or service. It is not always about being so much informative, sometimes less is more. Pick up punchlines and use them as a perfect caption.

9. Sometimes Storytelling

Your followers sometimes need a little storytelling time, so be in your natural and original personality and let it float on your Instagram caption. Write about your day or the things you enjoyed on the vacation. For a brand, customised storytelling can be good. Use disciplined language given the algorithm and ask questions in between to engage the audience.

Now you are done with the perfect caption-writing tips.